As the Head of Marketing & Strategic Communications at Princeton Prep, Abdur Rahim Bikash leads all branding, outreach, and promotional strategies for the institution. With a strong background in marketing analytics, academic consulting, and student engagement, he drives Princeton Prep’s visibility and communication across Bangladesh.
He connects business development, counseling, academic, and operations units to ensure smooth, effective institutional communication and student-focused marketing.
(Information sourced from uploaded CV — )
Key Responsibilities at Princeton Prep
As Head of Marketing & Strategic Communications, he:
✔ Leads all marketing strategy & execution
✔ Oversees digital marketing, ads, social media & brand assets
✔ Coordinates institutional outreach (schools, universities, corporates)
✔ Supervises events, seminars & student engagement campaigns
✔ Works alongside BD, Counseling & Management for unified messaging
✔ Develops marketing calendars, academic promotions & public communication
✔ Maintains PR communication and institutional branding consistency
· BBA (Business Administration) — Bhuiyan Institute of Technology
· Foundation/Pathway Studies — University del Golfo
· Education Consultant & Administrator
· Business Development & Marketing Analyst
· Entrepreneur with hands-on experience in digital promotion
- Academic operations and counseling coordination
Areas of Expertise
· Branding strategy & institutional identity
· Digital marketing & campaign management
· Social media planning & promotional content
· Student recruitment & communication funnels
· Event management & academic outreach
· Market analysis & competitive research
- Lead generation & CRM cycle managemen
Core Strengths
· Strong leadership in academic marketing
· Excellent project coordination & communication
· High creativity paired with analytical thinking
· Efficient execution of multi-branch promotional campaigns
